Local SEO
Why Your Google Business Profile Matters More Than You Think
· 3 min read · Pink Shark Media
Before many customers ever visit your website, they see your Google Business Profile — the box with your photos, hours, reviews and map pin. For local businesses, it can be the difference between a call and a scroll-past.
Get the basics right
Start with the details customers need most:
- Choose the most accurate business category
- Keep hours current, including holidays and season changes
- Add your website, phone number and service area
- Upload real photos of your space, products and team
Reviews are your best salespeople
Ask happy customers for a review — a quick text with your review link works well. Reply to every review, good or bad. It shows people you care, and it helps your profile stay active.
Keep it fresh
Post updates, offers and events to your profile. An active profile tells Google, and customers, that you're open for business.
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